Leading online betting and gaming provider Bwin Interactive Entertainment AG has revealed the results of the first epidemiological analysis of actual gaming behaviour evidenced by a large sample of online poker players. 
The study was carried out by the Division On Addictions of the Cambridge Health Alliance, which is a teaching affiliate of Harvard Medical School.
Bwin and Harvard established the Transparency Project in February as the world’s first public data repository for privately funded datasets relating to addictive behaviours and the Vienna-based operator has shared anonymous activity data from its over 40,000 users with scientists so that they can advance the available empirical evidence and knowledge base around addictions.
Howard Shaffer, Associate Professor at Harvard Medical School and Director for The Cambridge Health Alliance’s Division On Addictions said: “In fact, correlation analyses indicated that as percent lost increased, duration, total gambling sessions and total amount wagered all decreased suggesting that individuals moderated their behaviour based on their wins and their losses, exhibiting ‘rational’ betting behaviour.’ .