One of the greatest feelings you can get from poker derives from taking down a huge pot that your opponent should have won. 
If you ask an amateur player or any person new to poker what the Texas hold ‘em fundamental aspects of are, you can be very sure that they will describe how bluffing your opponents is key to beating the game. It is possible to beat poker games without ever needing to bluff. The over estimation of the importance of bluffing by amateur players is what helps them lose money to the more experienced.
So if you were to never bluff, you could still make money.
However, if one player was able to win more money from their opponents when they had the best hand than their opponents won from them when they had the best hand, that player would be making more money than their opponents in the long run.
So does this mean that players lose more money trying to run bluffs.
As you play more poker, you will have a greater understanding of when you can bluff.
If you do not have a made hand, but are on a draw such as a straight or a flush, you can launch what is called a semi-bluff. You hope to take the pot down right there, but if you do get called you still have a chance to win the hand if the next cards improve your hand.
It is important to remember that you do not need to bluff to win money at poker, especially if you are new to the game. It is far better to play your good hands well rather than try and make your opponents fold when you have no idea whether or not they will call. As you play more you can expand your game and try new things in different situations and find out times when it is best to bluff.